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First Shopping Weekend

First shopping weekend in Porto Montenegro

Porto Montenegro recently hosted its first Shopping Weekend on Saturday 7th & Sunday 8th July, with visitors enjoying discounts at boutiques around the village, live music from Giselle Jazz Quartet on Saturday evening followed by a full-scale fashion show on the superyacht jetty and in-store cocktails.

Shopping devotees and visiting VIPs gathered to see the latest collections from many of the Village’s top stores as a dozen Montenegrin models took to the catwalk in an elegant display of beachwear, casualwear and eveningwear. The event was expertly hosted by Ilija Pejovic in both English and Montenegrin languages.

Spectators discovered the statement jewellery of UK-based Mawi, combining traditional craftsmanship with progressive designs. Another British name, Heidi Klein, offered a refined yet informal range of resortwear, swimwear and beach accessories, while Switzerland’s Anamar showed contemporary fashion accessories. The latest designer sunglasses from Optika Oko finished off the models’ outfits in true summer style.

The bohemian Wolf&Badger lifestyle boutique showcased independent fashion and design from the UK and beyond while locally-owned Mungos chose to show a range of designer diffusion lines from Trussardi, Chloe and Moschino. Straight from Berlin came Noé & Zoë with their kid’s fashion, toys, towels and blankets. Chucsbeachwear combines French Riviera chic with a Caribbean twist and Savile Row quality, proving another hit of the evening, thanks in part to the two young school children who closed the beachwear section of the fashion show dressed in brightly coloured Chucs UV-protective tee-shirts. 

One of the newest stores in the village, Saddler's Union, showed their handcrafted, Made In Italy leather goods and accessories, Carolina Bucci contributed various pieces of her designer jewellery with a bright, summery twist while Zoe&Morgan’s jewellery with a rock’n’roll edge ensured there was something for every type of client.

Finally, Supermarket Concept Store, a multifunctional space combing a gallery and boutique under one roof, also had its opening party on Saturday 7th July, just after the fashion show.