ARTICOLI

China Rendezvous

Montenegro entra nel mercato asiatico

This spring Porto Montenegro made the journey to the Far East to take part in two high-end yacht shows – the China-Rendezvous in Sanya and the Singapore Yacht Show. This was the first time the marina and indeed any business from Montenegro had participated at either event.

By establishing new partnerships with yacht brands and partner organisations in Sanya, Singapore and beyond, Porto Montenegro is helping to put its home country on the map for wealthy Asian investors. With sales of yachts, foreign real estate and luxury goods generally on the rise in China and South-East Asia, the events provided a rich opportunity for connecting with potential clients and introducing the beauty of Montenegro.

Now in its fifth year, the annual China-Rendezvous is China’s primary luxury lifestyle event, with some of the foremost entrepreneurs and corporate leaders in attendance. This year the presence of 50m+ superyachts making their Chinese debut at the show helped attract key international players such as Ferretti, Feadship, Azimut, Princess, Beneteau and San Lorenzo, alongside regional brokers and shipyards. Similarly, the Singapore Yacht Show, albeit still in its infancy, is already the premier event in the marina sector here. Bringing together an equally international collection of exhibitors and buyers, the show impressed participants with a fantastic program of onsite hospitality and networking events.

With the positive interest and feedback we received at both shows, we look forward to further activity in the region later this year.