Italia Independent attracted a sexy and stylish crowd to the opening of their store in Porto Montenegro’s Tara building on 10th August this year.
Founded in 2007, this daring young brand offers the best of Italian men's fashion, from shorts to polo shirts, jackets and loafers, but above all – contemporary sunglasses made of carbon fiber that are resistant to scratches and discoloration, undoubtedly the brand’s star product.
Many of those who came to snap up a pair of these hugely popular sunglasses stayed on to enjoy the music, blackberry vodka cocktails and views of the elegant boats berthed in the Porto Montenegro marina, Tivat.
Italia Independent is a proudly creative brand aimed at fiercely independent people. It marries fashion and design, tradition and innovation in a rule-breaking mix that has attracted the attentions of the world’s media. Much of its popularity is thanks to the activities of one of the company’s co-founders, marketing guru from Italy’s illustrious Agnelli family, Mr. Lapo Elkann.
Elkan and his team of designers have carefully updated the Made in Italy philosophy of quality materials and craftsmanship, reinterpreting numerous classic pieces for the next generation in the process. For Italia Independent, innovation consists in the use of new materials like cordura or carbon combined with such noble fabrics as cashmere or linen. A final flourish will often come from unexpected or contrasting patterns such as camouflage that add further appeal to these accessibly priced products.