Sport Vision is the leading sports retail company in the Balkans, offering premium sportswear, footwear, and equipment. Since its establishment in 1996, the company has continuously expanded, growing into a powerhouse in sports retail, wholesale, and brand distribution. Today, it operates in 13 countries with a dynamic team of over 6,000 professionals.
With an extensive retail network, Sport Vision ensures access to some of the world’s most renowned brands, including Nike, Adidas, Reebok, New Balance, The North Face, and Under Armour. Additionally, its partnerships with Converse, Colmar, Timberland, and other leading brands guarantee a diverse selection of both sportswear and lifestyle essentials.
Beyond retail, the company plays a key role in brand licensing and distribution, holding exclusive rights for Champion, Umbro, Lotto, and Ellesse, among others. By combining strategic growth with customer-driven innovation, brand continues to redefine the sports shopping experience across the region.
More than just a store, Sport Vision is a brand built on performance, reliability, and excellence. Whether shopping in-store or online, customers can always expect premium quality and top-tier service. From professional athletes to everyday adventurers, Sport Vision remains the trusted choice for all things sports and activewear.