GANT was founded in the college town of New Haven, Connecticut on the East Coast of the United States. We’ve been pioneering preppy style since 1949. With our dedication to colour and innovation, GANT changed the direction of the modern American style and continues to challenge convention.
The 80s and the 90s archival, GANT Rough Weather story is reintroduced but done in a premium and less sporty way, as a natural part of the rest of the collection. We look at the classical nautical expression, with naval utility and collegiate references but combine it with 80s elements of bold silhouettes, color combinations and soft colourful prints and stripes.