YSL brand – a story of Yves Saint Laurent and his fashion empire

Yves Henri Donat Mathieu Saint Laurent, best known as the famous Yves Saint Laurent was born in Oan, Algeria in 1936. in a french family. Since he was a little boy, he never missed a chance to express a great passion for art and designing clothes.

While he was growing up in a Mediterranean, he enjoyed creating paper dolls and unique dresses for his mother and two sisters. Laurent’s first fashion models, decades before his YSL brand muses, were just pieces of paper from his mother’s fashion magazines that he used for his own imaginary designs and accessories.

When he was a teenager, Yves Saint Laurent was dreaming of becoming a couturier, which led him to move to Paris and study at the prestige ‘French Federation of Fashion and of Ready-to-Wear Couturiers and Fashion Designers’. Years later, he was spotted by the editor of the French Vogue who introduced him to designer Christian Dior.

Still young and lacking experience, Saint Laurent was eager to learn as much as he could and prove his enormous talent and capability working as an assistant of the famous french designer such as Dior.

Even though he has spent his first year designing accessories and decorating the studio for Dior, soon he was chosen to become a designer. After Dior’s death, at the age of 21, Yves Saint Laurent has become a head designer.

One of his most successful collections ever was in the year of 1958, where he introduced his “trapeze dress”. His later collections included authentic dresses with a narrow shoulder and hobble skirts.

During the 60s and the 70s years of the 20th century, Yves Saint Laurent designer was creating authentic and recognizable classic tuxedos for women, safari jackets for both men and women, tight trousers, thigh boots, etc. The famous “Le Smoking tailored tuxedo suit” from the autumn 1965 collection is considered to be his most successful creation ever.

He has become one of the greatest ‘ready-to-wear’ designers that brought a fresh, modern look and comfort into the world of fashion. Some of his most remarkable collections ever included Ballet Russes, Picasso, Pop Art, and Chinese motives.

In the year of 1966, Saint Laurent fashion brand was the first to popularize the idea of ‘wearing silhouettes’ and the ‘ready-to-wear’ collections. In 1971, Yves Saint Laurent brand presented his first YSL for Men fragrance that became one of the most popular fragrances at the time.

Besides designing fashion pieces that had that seductive ‘beatnik look’ and elegant, comfortable, and modern clothes for women such as the trench, shorts, safari trousers, jackets and the blazer, Saint Laurent fashion brand has also designed many costumes for movies.

Since launching its first cosmetic line in 1978, great fragrances for both men and women, the Yves Saint Laurent fashion house has expanded, thanks to its great success and mass sale of his iconic fashion creations.

In 1993, Yves Laurent brand was sold to a pharmaceutical company Sanofi, and years later, in 1999 to Gucci who asked Tom Ford to design the ‘ready-to-wear’ collection for Yves Saint Laurent fashion house.

In 2002, Yves Saint Laurent died from a heart attack, which affected the closure of the couture house of YSL brand. Until today, Yves Saint Laurent designer is remembered as a true fashion genius who has created some of the most iconic clothes.

Each day, those amazing creations attract a growing number of high fashion lovers who enjoy his unique fashion masterpieces of this phenomenal brand.

In 2014, Yves Saint Laurent film was released, which presented the life of this famous designer and the way in which he managed to present French fashion to the world in the best light.

In this way, the story of one of the biggest names in the world of fashion, who continues to inspire people around the world with his unique and elegant style, is immortalized, so everyone can enjoy a truly inspiring story of this magnificent persona.